All homes deserve a good description….

When a Realtor gets a new listing they are required to write in a description of the house. The description is where you can really give a person a feeling for what a particular house is all about. For example, is it a Contemporary or Old Spanish, charming or traditional, updated or original, what is the layout of the house etc.

Constitution

When I look through the homes in Coconut Grove that are listed on the MLS I see the same pattern. The lowest priced homes, the short sales, and the foreclosures have the shortest, blandest descriptions.

Check out the difference between these two groups:

These Lower Priced Homes, Short Sales and Foreclosures in Coconut Grove

  • Price: $199,000 | “Short Sale Property. Great Opportunity. Don’t Miss Out”
  • Price: $250,000 | “Very nice home. Close to Downtown, Brickell and Beaches”
  • Price: $270,000 | “Great home for investor. Centrally Located”
  • Price: $475,000 | “Small, charming, 2/1 Single Family Home”
  • Price: $1,050,000 | “Pre-foreclosure, short sale, third party approval needed”
  • Price: $1,100,000 | “Great opportunity for short sale”

vs.

These Higher Priced Homes in Coconut Grove

  • Price: $624,000 | “Charming and serene setting in the South Grove nestled across from Merrie Christmas Park. Paver patios, fireplace, new kitchen and baths, outdoor deck with hot tub. Argentinean gas/wood brick grilling area. Charming and immaculate move in condition”

  • Price: $649,000 | “Charming 1 story home providing an ideal opportunity for someone to renovate and create value. Located within easy reach of Coral Gables and Coconut Grove shops and the best private schools. Light and bright in a top neighborhood on a great street.”

  • Price: $825,000 | “Groovey and Grovey! Really special 1924 home in the heart of North Coconut Grove on a quiet street. The home features a formal living and dining room, family room, high ceilings, crown moldings, working fireplace, dade county pine floors, kitchen to delight the cook with viking double ovens and Traulsen refrigerator, large deck and wrap around patio. Situated in the highest point in Dade county”

One reason realtors may write short descriptions for the first category is because there aren’t many positive features to brag about. They are probably older style homes that need significant repairs. The realtors probably assume that if they don’t have anything good to say then don’t say anything at all.

I disagree. You need to write SOMETHING in the description of EVERY home or else other agents will pas

s right over it when doing their searches. Even if you write “handyman special” or “home needs repairs” at least an agent knows what they are getting into when they show the house to their clients. After all, some people are looking for exactly that type of property.

As far as the foreclosures go, the realtors who work for the banks are completely overwhelmed with their listings and don’t have time to write a description of each house. On top of that, many of these agents haven’t even seen the house they are selling!

My argument is that good or bad, cheap or expensive, all homes deserve a well written description.

 

Written by Riley Smith

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